Chevrolet

"A genuine leaders is not a searcher for consensus but a molder of consensus." Dr. Martin Luther King Jr.

I found this quote on the inside of Ebony magazine. It was placed as a a tribute to the opening of the Martin Luther King, Jr. National Memorial in Washington D.C. this August by the company Chevrolet.

The quote caught my attention for a couple of reasons. First, it reminds me of the idea of leadership where you walk your talk and are congruent with your mission, values, and beliefs. It should not be my goal as a leader of OSL to seek consensus on how the organization should be lead and challenges met. Instead I should have an idea of how to address issues and mange the organization based on what I know, learn, and want the organization to be. This is accomplished through paying attention to the culture of the organization and the needs and desires of the constituents, the UCSB students and administration. I then need to influence support and build consensus to accomplish the said mission. Dr. Matin Luther King Jr. is an excellent example of a person who knew how to harness and build support for a mission.

Second, the quote makes me feel good about the company Chevrolet. Advertising works when meaning is made for the viewer and it positively influences the potential buyer to feel good about the product. Chevrolet is kicking butt with their advertising right now in my opinion with this advertisement and the one they debuted during the Superbowl (I really only watched the commercials and half-time show) where they uplift the town of Detroit where their cars are made. It made me believe in American made products and feel good about building back up a city our country abandoned as manufacturing moved to other counties, like China.